Since its three-point safety belt introduction in 1959, Volvo has put its best foot forward to protect life’s most delicate packages. Always on the lookout for new ways to improve the safey of your drive, the Volvo brand is among the safest and most innovative in the industry. Which is why its mission to eradicate accidents by 2020 comes as no surprise.
Volvo’s mission to have no serious injuries or deaths in a new Volvo suggests that its vehicles will at one point be impossible to crash. And while this mission may be bold, it’s not impossible. Especially considering the resiliency of its designs and its safety technology intelligence. By teaming up with industry partners and government agencies, outfitting its model lineup with a slew of active and passive safety systems and keeping a close eye on its drivers' and pedestrians' habits, Volvo and its accident-free future could easily come to fruition.
Volvo is no stranger to the 2017 IIHS Top Safety Pick and Top Safety Pick Plus listings. Between its compact and convenient favorites like the Volvo V60 and Volvo S60, its larger luxe sedans like the Volvo S90 and sound SUVs including the Volvo XC90 and Volvo XC60, the Volvo has proven that no matter which configuration it pursues, it comes up on top in safety assuredness.
Because Volvo not only strives to build strong, dependable models but includes inspiring, accident-avoidance technologies, nearly its entire lineup--even though the year is only just beginning--has found its way to the top of the industry. A recognition as a Top Safety Pick Plus, much less a Top Safety Pick, is no small feat. Not only must a prospective model earn good ratings in five crashworthiness tests — small overlap front, moderate overlap front, side, roof strength and head restraints — and an advanced or superior rating for front crash prevention, but to earn that extra “plus”, a model must boast a good or acceptable headlight rating.
Whether through the nearly autonomous Volvo XC90 and its IntelliSafe Autopilot self-driving technology or the pedestrian inspired and industry-first City Safety Technology, Volvo’s spot on IIHS prestigious listing comes as no real surprise.
Volvo refuses to accept the fact that nearly 1.3 million people die in road traffic accidents every year. Since 2013, top results from independent rating institutes all over the world have emphasized that Volvo Cars remains a safety leader. Aiming for zero, Volvo has already made significant moves. In fact, according to data from the Insurance Institute for Highway Safety, the Volvo XC90 is one of nine vehicles in which no one in the United States died in from 2009 to 2012, the most recent period for which data is available. Volvo is almost there and that is due in part to its commitment to building stronger and smarter vehicles.